Insight Case Study

The evolution of an analog provider to a digital provider. I particularly appreciate the executives' customer-oriented attitude, realizing they needed to add value to attract new customers. Insight has significantly reduced customer churn through the introduction of interactive services.

There is no question that cable’s fullest technological response to satellite com-petition is to exploit the interactive capability and local presence of its net-work. Those two factors are critical to our long-term health as an industry in a competitive world.

- Michael Willner, CEO, Insight Communications

ITV Content E-mergency (Columbia IDL)

Missed a conference. :-(

This looked pretty good. Nice list of speakers and relevant content:

"The potential to enhance television programming with interactive content and features presents TV's creative community with stark challenges. What kinds of "enhancements" will actually benefit a program, and why?"

Filter Media

"Filter Media is a leading strategic consulting agency for the interactive television, or iTV, industry. It is dedicated to providing companies with strategic insight and program recommendations for effectively driving iTV initiatives that increase revenue. Filter Media combines tremendous real-world experience with a solid network of key decision-makers in the iTV and related industries to deliver practical expertise across multiple platforms."

Are they hiring?

allNetDevices: - Experts: iTV Players Need to Tackle Privacy Issue Now

Opt-in vs. opt-out.