Younger Viewers More Likely to Tap into Pay-per-View Programming Options, says Yankee Group Survey

Younger people like cool technology, even if they can't afford it. The Yankee Group certainly has MY number...

"A whole generation of consumers is being conditioned to tap into media when they want it, where they want it," said Steve Vonder Haar, director of the Yankee Group's Media & Entertainment Strategies Planning Service.